GSK & VMV Hypoallergenics partnership: Purple lips against cervical cancer #PowerPout

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Cervical cancer is one of the world’s deadliest cancers in women, claiming the lives of about 270,000 each year, 85% of which are from developing countries, according to the World Health Organization. It commonly affects women who are in their productive years — aged 30 and above. In the Philippines, 12 Filipinas die of this disease each day, as per government data.

In commemoration of Cervical Cancer Awareness Month, GSK Philippines launched its partnership with cosmetics manufacturer VMV Hypoallergenics at a press event entitled Put On Your Power Pout!, held last May 28th at Makati Shangri-La Hotel. The partnership introduces a twist on spreading awareness: encouraging women to join the movement by wearing purple lipstick to show their support for the advocacy on cervical cancer prevention.

It is disheartening that our women could have protection and assurance to longer and quality health if the cancer is detected in its early stage, since cervical cancer is highly preventable. Health authorities say that with early diagnosis and proper treatment, the success rate of those affected with cervical cancer is at ninety percent.

Health institutions and women around the world observe the Cervical Cancer Prevention Awareness Month. Let all of us be informed on how we can save ourselves, and the women in our lives from this deadly disease.

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“Cancer is quite a distant concept for women who are well. What might be more important to them is keeping up with the latest trends, especially in fashion and beauty. The lipstick is a woman’s own—when she wears it, she makes a statement about herself. Through this partnership with VMV, we hope to drive women to make a statement against cervical cancer,” says Mark Castillo, GSK product manager.

Jacklyn Remo, assistant marketing manager for VMV Hypoallergenics, supports the movement: “We are fully committed toward this partnership with GSK Philippines. At VMV Hypoallergenics, we promise the safest, most proven effective care on the planet—and that extends to beauty. This unique combination of science, wellness and beauty means we also strongly stand for advocacies that help women, their health and happiness.”

JOIN THE MOVEMENT NOW—take a photo of yourself wearing VMV Hypoallergenics’ Tutu or Chorus Line lipstick (or a photo of you holding your kiss mark from the lipstick) and post it on Instagram and Facebook with the hashtags #PowerPout and #PowerOverCervicalCancer!

Put On Your Power Pout Logo

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